Cookie Policy

Last updated: April 2026

At Portofino Hair & Beauty, we use cookies and similar technologies to ensure the proper functioning of our website, analyze traffic, personalize your experience, and measure the effectiveness of our advertising campaigns.

This Cookie Policy has been prepared in compliance with the provisions of Article 22.2 of Law 34/2002, of July 11, on Information Society Services and Electronic Commerce (LSSI-CE), and Regulation (EU) 2016/679 (GDPR).

1. What are cookies?

Cookies are small text files that the websites you visit install on your device (computer, smartphone, tablet). They allow the website to remember information about your visit, such as your preferred language and other options, which makes your next visit easier and the site more useful to you.

2. Types of cookies we use

On our website, we use both first-party cookies (managed directly by us) and third-party cookies (managed by our partners and technology providers). We classify them according to their purpose:

A. Technical and Strictly Necessary Cookies

These are essential for the functioning of the website and cannot be deactivated in our systems. They include, for example, cookies managed by our hosting platform (GoHighLevel) to ensure security, server load balancing, and to save your privacy preferences when interacting with our cookie banner.

B. Performance and Analytical Cookies

These allow us to count visits and traffic sources so we can evaluate and improve the performance of our site. They help us know which pages are the most and least visited and see how visitors move around the site.

• Google Analytics: A Google tool for anonymously analyzing website usage.
• Microsoft Clarity: A tool to understand how users interact with the page through heatmaps and anonymous session recordings.

C. Behavioral Advertising and Social Media Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

• Meta Pixel (Facebook and Instagram): Used to track conversions, optimize ads, and build targeted audiences for our advertising campaigns.
• Google Ads / DoubleClick: Used to measure the success of our campaigns on the Google search engine and partner networks, and to display relevant ads.
• TikTok Pixel: A tool that allows us to measure the effectiveness of our advertising on TikTok and understand the behavior of users redirected from this network.

D. External Components Cookies (Multimedia and Maps)

Our site may embed external content. By interacting with this content, the providers of these services may install their own cookies:

• Google Maps and Google My Business: If you interact with integrated maps to locate our salon or read reviews.
• YouTube / Vimeo: When playing videos embedded on our website.

3. How to manage and delete cookies

When you first enter our website, we showed you a notice informing you of the use of cookies, through which you can accept, reject, or configure which cookies to install. Under no circumstances do we condition access to our website on the acceptance of non-essential cookies ("cookie walls"), in accordance with the guidelines of the Spanish Data Protection Agency (AEPD).

Additionally, you can restrict, block, or delete cookies from Portofino Hair & Beauty or any other website using your browser. In each browser the operation is different, you can check how to do it in the following official links:

• Manage cookies in Google Chrome
• Manage cookies in Safari
• Manage cookies in Mozilla Firefox
• Manage cookies in Microsoft Edge

4. International Transfers

Due to the use of third-party tools (such as Google, Meta, TikTok, and GoHighLevel), data collected through cookies may be transferred to servers located outside the European Economic Area (EEA), mainly in the United States. These transfers are carried out under the relevant legal mechanisms, such as the EU-U.S. Data Privacy Framework or the European Commission's Standard Contractual Clauses.

5. More Information

For more information about who we are, how you can contact us, and how we process your personal data, please see our Privacy Policy.